Ways to upgrade your brand without anymore using social media

In this modern world everything we come to know only the help of social media. But can you think to promote your brand without using any more social media? Yes, I will give some ways to make it possible. Let's see the tools for the up-gradation of the brand. Promoting your business can be a draining full-time job. You’ve probably heard as a kind of ads itself in social-media like, promote your brand on Facebook a million times. Facebook, Instagram, Twitter, LinkedIn, Tumblr, and soon are the resources for promoting your brand. But if you do not have the right footprint in social media, you might as well step outside, find the nearest source, and yell your messages loud as you can at it. So, what is the way to promote your products without social-media?

Get on the news, first of all, you need to determine your brand's story. What makes your brand unique and why is what you have to offer the best alternative to your competition? Once you have a solid sense of your brand story, it will be time to pitch it to relevant media outlets for coverage. That doesn’t mean you need to find a way to make it on the 8 o’clock news. Think about local blogs and news sites. Think about newspapers. Move up the chain and focus your efforts on local reporters for TV and radio. Focus on what ultimately makes your business interesting and use that to leverage an attention-grabbing story. Remember, the best pitches are short and to the point, but they still have enough room to make your idea intriguing to the reader or listener.

 

Content Marketing If you are a brand owner, then you definitely have valuable knowledge to share with others in your field. Remember that Content marketing is always strategic. That means that if you are sharing your knowledge, it must be consistent, and relevant to your audience. You need to clearly define your audience and be transparent about who the message is for.

Email marketing if you are selling a product, you should already have an email marketing strategy. Effective email marketing is really the name of the game is staying in touch with your customers while simultaneously offering them deals to incentivize their return to your store. As an email is easily forwardable, your subscribers can easily become your evangelists when you put effort into your email communications; give them something interesting to forward to a friend. How can you delete emails advertising something you do not want? I’d be willing to bet that the emails you delete or mark as spam have terrible subject lines like, check out our great products, or read this email! Make sure you do not do the same for your own business. Instead, make sure your title leaves an impression as the reader skims through their inbox, something along the line of “Our new online store will Blow your Mind!” Once you’ve picked a great subject line as a hook, focus on the email’s content. Don’t spam readers with needless information. It will eventually get caught in filters that keep spam out of people’s inboxes. Instead, make sure your email content is human, make sure that readers find the content useful and informative. If you sell home decor, you could send people ideas on how they can incorporate a product of yours in their home. Whenever in doubt, you can always fall back on the standard tactic of telling a compelling story about how the item you’re offering for sale uniquely serves its purpose and will change its owner’s life. 

Sponsor events and community affairs One of the easiest ways to get your brand name out in the community is to be a part of the community in the first place. Help sponsor local events and get your brand name on event flyers. Maybe you think into the sponsorship opportunities for local junior sports teams. If the opportunity presents itself, host a community event yourself. It’s a great idea to publicly support non-controversial charities. Doing this will also help demonstrate your company's values. Philanthropy is the future of marketing, itis the way that brands are going to win. A great example of this would be to offer a percentage of your site’s online proceeds each week to a specific charity of your choosing. For example, for each order this week you will donate a percentage of proceeds to cancer research. There are plenty of charities out there, it's just a matter of finding which ones are represented well by your brand.

 

Partner with other high-value entities Individual companies should not be isolated. With the spirit of finding the team, visit other companies in your area, and do further. It’s an incredibly cheap and efficient way to generate referrals and create awareness for your brand. Many family-owned businesses have corkboards where you can post flyers. Working with a business owner may make you their direct recommendation whenever a need for your product comes up. A great example would be to visit the local ice cream truck and offer to promote them at your next local event - or in your online shop - and this, in exchange for their putting your fliers by their menus.

 

Place outdoor ads outside of social media, traditional outdoor ads are one of the best forms of marketing that you can use. If you offer catering or deserts, finding an outdoor ad opportunity close to a local business, the area will help you build toward becoming the go-to storefront whenever an office worker needs a problem solved. It’s also incredibly important to focus on making sure your message is delivered creatively while ensuring that contact information for your brand is easily located and identifiable.

 

Print ads Everyone has print publications in their area. Reach out to the local papers for available space. Unfortunately, it is hard to track payoff or yield from print ads. A surefire way to make sure that your print ads are effectively working for you is to offer a discount based on the outlet the customer saw the ad in. Have you ever wondered why Just Flowers has a large number of unique keywords that will save you money? They are testing the waters to see where they are getting the most traffic. Make that tactic work for you.

Start a pop-up shop, opening a pop-up shop can have such as a good deal with it. You get to re-imagine your business as a temporary store in a new or unusual space, interact with real people face-to-face. We can implement the pop-up shop strategy as many brands acquiring it.

 

Brand your Vehicles, why does not turn your vehicle into an ad on wheels? All it takes is a visit to your local auto detailer to get some advice on who offers the best vehicle wraps. Using a vehicle wrap, your car will become a billboard that goes to work for you every time you turn the key in the ignition. Make sure to retain a professional look that also displays the contact info for your brand on both the front and rear of your vehicle. After all, what is the benefit of covering your vehicle in a giant sticker if no one able to see what's in it!

 

Give away swag and promotional items one of the last techniques to marketing without social media is to put a physical item in someone’s hands. It shouldn’t be too big, and you should be able to use it to meet a direct need in that immediate moment. At an event for a little league sporting event? Hand out branded water bottles. Swing by the local farmer’s market and drop-off a box of pens, everyone always needs pens. Visit a convention center and hand out branded bottle openers. Promotional items also make great gifts to people who have given you money for your products! Take a few surplus items and throw them in with customer orders as well. Include it as a thank you gift for their patronage. It helps promote your brand a little bit, while also building brand loyalty. In conclusion, the strength of your brand’s identity depends entirely on the effort you put into it. While we’ve touched on a few different methods to promote your brand without social media at all, no single idea by itself is the silver bullet to cure your marketing needs. The best plan is a holistic one that incorporates a little bit of everything until you have enough data on where to refocus your efforts. With a little practice, you’ll be able to find a perfect sweet spot and make your offline efforts work for your online brand. Ecwid’s Blog has a new Guides section. The third eBook called Ecwid E-commerce Business Blueprint offers to the accomplishment of the resources and publicity on a budget.